Ong-Oaj Pairam’s AW15 invites for his London Fashion Week Show are sure to kick up a stink, and perhaps are the first ever fashion show invitations that are Scratch and Sniff or as Ong likes to refer to them as ‘set in P’Ongorama.’
The invitations are an olfactory clue to the themes and inspiration behind the collection and allow the recipients to enjoy the luxurious scents of a Bee venom Facial, the worlds most expensive burger, not getting out of bed for less than $10,000 dollars and of course the sweet smell of success.
The invites were designed by Jack Wells who also made a short film of them being produced: